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Case Study

A place where Aotearoa can openly discuss business_

ANZ + Stuff
How:To

Overview

A place for Kiwi business owners to connect, share insights, and access valuable tools for greater success.
Challenge

ANZ's mission is to help New Zealand businesses succeed, particularly during the critical early years when startups face the highest risks and uncertainty.

However, time is a scarce and precious resource for entrepreneurs, making it difficult to engage with them in meaningful and sustained ways.

The challenge was to embed ANZ into the daily lives of business owners by providing accessible, practical, and genuinely valuable resources that fit seamlessly into their fast-paced, demanding working day.


Solution

In partnership with Stuff, New Zealand's most visited news site, we created HOW:TO - an educational platform reshaping business networking in Aotearoa. Built to foster open discussion, it offers step-by-step guides, thought leadership, and a live forum for entrepreneurs to connect within.

From concept and branding to digital design and development, Daylight integrated with multiple teams at ANZ and Stuff to deliver this invaluable product.


Services

User experience design
User interface design
Full-stack engineering
API integrations

Brand identity development
Campaign development
Graphic design
Motion design

i pad with how to website
i phone being pulled out of a pocket with how to website on the screen
the post with how to ad on the cover
street posters with how to ads
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