Helping every Kiwi find the best price for their power_

Challenge

In an economy where New Zealanders have never been more cost-conscious, the Electricity Authority Te Mana Hiko’s brief was clear: help every day Kiwi check if they’re getting the most from their energy plan and provider. 

But this brief came with many challenges, including a complex electricity market with multiple retailers, varied pricing structures, and plans that are difficult to compare.

What was needed was a tool that could simplify all this information and make switching energy providers easy, while enabling more competition in the electricity retail market. 

Solution

The result is Billy, an industry-leading comparison tool that allows New Zealanders to manage one of their largest household expenses. Free to use, Kiwi simply upload their power bill or complete a quick Q&A to find the most cost-effective energy plan.

Powered by a sophisticated pricing model, the platform delivers highly accurate, personalised comparisons based on real usage patterns and live market data.  It moves beyond the broad estimates of traditional comparison tools and is designed to evolve as the market changes. As a consumer-facing brand, Billy received a comprehensive launch campaign and will be supported with ongoing brand activity.