But, while The Spinoff may be digital, there are some things that can only come to life in print. So we created two pieces of work that celebrated The Spinoff’s great content and brought it to a whole new audience.
In celebration of a year of great content, we launched The Spinoff Covers – a campaign that reimagined 12 of The Spinoff’s favourite stories in the form of magazine covers. The illustrations showcased the breadth of content the magazine features every day and gave the most loved stories of the year, the front-page treatment they deserved.
Paper Podcasts was a nationwide print campaign that helped avid newspaper readers find a love of listening too. Running full transcriptions of The Spinoff’s latest episodes in papers, the campaign showed a large, traditional media audience exactly why they should make the leap into the world of podcasts.
Brand positioning
Campaign development
Illustration
Design
Content production
