"The Story of Our Lives" is a content series created on behalf of The World Health Organization to educate a global audience about the importance of genomics and its potential to shape how we address health challenges worldwide. By raising awareness of genomics, the series aims to foster a world where everyone, regardless of geography, ancestry or socioeconomic status, can benefit from it.
To tell the story of genomics, we collaborated with Supernormal to create a series of films. The narrative is designed to resonate on an emotional level, breaking down the complex topic into a relatable story. It tells the story of genomics through a simple, impactful metaphor—the world as a library, with each individual as a unique book composed of a genetic code that describes why we are the way we are.
The film is supported by a suite of other assets to amplify the message to different audiences. Including a series of posters, social tiles, TikTok Q+As, and downloadable tool kits for global markets, translated into multiple languages.
Campaign development
Content production
Illustration
Animation
Motion graphics design
