Case Study
A digital art collection for the world's most iconic tennis tournament_
Wimbledon
Overview
A digital art marketplace and one-of-a-kind collection to honour the legacy of Wimbledon’s Centre Court.
Challenge
Glorious (Aotearoa’s premium digital art marketplace) and Wimbledon set out to create a one-of-a-kind digital collection that honoured a century of Wimbledon’s Centre Court. Not only to capture the essence of the sport itself, but also the historical events surrounding the championship's evolution.
The challenge was to distil a hundred years of unforgettable tennis moments into 10 distinct pieces.
Solution
Daylight worked with the Glorious team to curate and lead the creative development of the collection. Inspired by the photographic mediums of each era, we created contact-style artworks that paid homage to Centre Court’s iconic history from its earliest days to the modern era.
Daylight also developed the global campaign and built the blockchain payment platform for the sale of these limited-edition artworks.
Services
Digital product strategy
User experience design
User testing
Technical consultancy
Full-stack engineering
Quality assurance & security testing
Ongoing platform support
User interface design
Digital design
Graphic design
Campaign concepting
Campaign development
Film & photography
Social content
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