How To

ANZ Aotearoa

Stuff

HOW:TO - a new platform for openly discussing business

ANZ’s mission is to help New Zealand businesses succeed beyond year two. But for any startup, time is precious, and finding opportunities to interact with them is difficult. So, we had to embed ourselves in their world, making sure we became a part of their working day. How? By seeding our content into their daily news cycle.

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Introducing HOW:TO - an educational platform where Aotearoa can openly discuss business. Created in partnership between ANZ and Stuff (New Zealand’s most visited news website), it’s a place where entrepreneurs, business owners, and idea-driven professionals can interact, redefining traditional business networking.

HOW:TO provides step-by-step guides, thought leadership articles, and contributions from experts across industries. There’s also a live forum where business owners can connect, ask questions, and share their own experiences - an inclusive resource for Kiwi at every stage of their business journey.

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Daylight worked with both ANZ and Stuff to build HOW:TO, covering concept development, branding, digital design, development, and a full campaign roll out.

The platform is live now, inviting business owners across Aotearoa to join the conversation and find the support they need to succeed.