A new media organisation deserves a brand that makes a bold statement, and ‘This is the F*cking News’ is all about cutting through the noise to deliver the facts—just like Paddy Gower does. We worked with the media legend to craft a logo, and identity that embody his no-nonsense approach to journalism. TFN is all about positive journalism with inspiring messaging, giving Kiwis a reason to feel great about their country and themselves. Think news with heart. This project marks the beginning of an exciting new chapter in Paddy's storied career.
