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Job description
As a senior copywriter at Daylight, you’re responsible for shaping our creative outputs and ideas across the studio. At Daylight, we ensure that we tell each story with integrity and meaning. We make sure we understand the context, the objective of the brief and the audiences we’re talking to. Once we have that background, we dive deep to find the best story to tell and bring that to life through the channels and platforms where our audiences live.
As a senior copywriter, you’ll be expected to lead conceptual development for new ideas, responding to briefs in collaboration with our creative teams, art director, creative director and craft department. We pair people up in the right way for the right briefs.
You need to have a passion for helping to find and define unique and sharp insights, and have a finger on the pulse when it comes to cultural trends and shifts in the media landscape. We want someone brilliant at translating that into clear and compelling ideas.
Key Expectations of the role
Confidence is key - having experience in leading the creative development process, working with teams, building ideas and presenting those with confidence and clarity to our clients is absolutely key.
Leading the team - you are seen as a senior member of Daylight. Your leadership and direction on projects need to motivate those around you, helping to get the most from teams internally and your direct reports.
Time management - you’re a grown-up, and you know how to manage your own time, set expectations around delivery, and communicate with the teams around you on what’s needed to deliver creative projects effectively.
Staying on the pulse - at Daylight, we thrive on creating ideas that work across channels, embed in culture and thrive in different media environments; it’s key that you’re conscious of this and passionate about building ideas in different ways.
Be proactive - If there is something you are passionate about, ideate on it. At Daylight, we love ideas and want to create a space that nurtures them. This is a safe space for creativity.
Specific Responsibilities
Leadership:
- Supporting and mentoring junior members of the team
- Being a creative leader within the business, driving thought leadership and helping to build the creative reputation of Daylight
- Helping to lead relationships with external production partners
- Leading creative presentations with confidence
- Proactive thinking is a must - make work you are passionate about!
- Helping to lead the brand and communications for Daylight, championing our tone and brand where possible
- Work closely with our senior creatives across design, animation and digital
Creative:
- Leading ideation and concept generation across key briefs
- Copy ideation and development across campaign: leading messaging, hierarchy and clarity of our communications
- Working with our client service and digital production team to ensure creative integrity of work is held intact and delivered to the highest standard
- Working with our studio manager to ensure your time is well-managed
- Working with our craft team through the development and production parts creative delivery, leading these processes and ensuring you’re getting work delivered to the highest standard
- Helping to manage and select relationships with external production partners
- Proactive idea generation, coming up with ideas which can be pitched to new and existing clients
Details:
Location: Auckland, NZ
Job type: Fixed-term Jan 20th - March 28th
Reporting to: ECD
Hours: 32 hours per week
CV & cover letter to be submitted by 20th December, 5pm - jobs@daylightgroup.nz
Must be available to interview from Jan 9th, 2025
Our values:
As a business, Daylight acknowledges Te Tiriti o Waitangi, and recognises that Ngāti Whātua Ōrākei are mana whenua of the land where the Daylight office is based in Tāmaki Makaurau.
We take immense pride in defining narratives and crafting digital products that resonate with diverse cultures and communities, both locally and globally.
We're passionate about creating better outcomes for Aotearoa, and prioritise commitment to our environment, staff, clients, and the communities we serve.
We invest in hiring diverse talent to form the foundation of the Daylight team, cultivating a positive working environment that values, listens to, and properly compensates our staff.
