Fair Food launches a summer campaign packed with purpose

Fair Food is Auckland's original food rescue charity, established in 2011 to address hunger and food waste.

Every month, they collect approximately 50.7 tonnes of food destined for landfill from our biggest supermarkets and suppliers. As this precious kai approaches its use-by date, Fair Food volunteers sort, save and send it to community partners to feed New Zealanders in need. Run on the generosity of donors and an incredible volunteer network, the organisation has distributed more than 6.8 million meals to date. 

‍"Summer is a time for gathering with loved ones and sharing meals, but it's also when food waste is at its highest. At Fair Food, we believe every piece of kai has value, and through our work, we’re not just rescuing food – we’re nourishing communities and protecting our planet " says Michelle Blau, General Manager at Fair Food.

To highlight their mission, and inspire others to join their movement, Fair Food hasTo highlight their mission, and inspire others to join their movement Fair Food have partnered with Daylight to launch ‘Packed with Purpose’. A poster campaign that showcases the incredible volume of kai they rescue from waste every day.During the sorting process, volunteers recycle thousands of pieces of food packaging. The idea was simple: repurpose this packaging into visually striking collages that demonstrates the sheer volume of kai being rescued and redistributed to those who need it most.

From the stickers found on crates of produce and mass amounts of baked goods through to labels from cans and dairy products - the collaged backgrounds cover a huge range of food. During the art-working process, volunteers recorded the exact weight of each item, calculating the total mass of rescued food. These staggering figures were then presented through big labels pasted on top, with beautiful typography outlining Fair Food’s purpose. 

Says Charlie Godinet, ECD Daylight, ‘We love hands-on craft at Daylight, and we couldn’t think of a better organisation to roll up our sleeves for. Fair Food’s work is truly inspiring, and we’re delighted to help showcase it and celebrate their cause.”

The final collages were then scanned and distributed through the Phantom network of street posters for mass reach. In total, this campaign was made with 2473kg of lovingly rescued food, a powerful representation of the Fair Food mission.