Red Frogs NZ Helps Festival Goers 'Send it Safely' in Undercover OOH Campaign

Written by Daylight - January 5, 2024

Disguised as festival posters, ‘Send it Safely’ aims to deliver words of wisdom to our young people in a variety of genres and has been running nationwide since late December.

Established for the Australian-based ‘Schoolies’ in 1997, Red Frogs is now a global support network dedicated to providing a positive presence in alcohol and substance fueled environments. With chillout zones and hundreds of volunteers roaming summer festivals, Red Frogs keeps patrons hydrated, fed, all while supporting medical teams and providing overall crowd care.

Says Ray Thomson, director, Red Frogs New Zealand: “We’re all about being proactive not reactive – the fence at the top of the cliff. This is a clever way to talk to our rangatahi before they arrive at events, helping to extend our harm prevention mission far beyond the festival gates.”

Each poster focuses on a different festival scenario, with safety messages woven throughout the line up copy. It covers everything from people’s first time at a festival to looking after mates, knowing when to call it a night, and how to deal with a creepy stranger in the crowd.

Hundreds of thousands of healthcare professionals around the world have contributed to the data sets within this virtual time capsule. It contains an immersive exploration of key findings such as vaccination rates by country, a snapshot of financial burdens, and deeper examinations of how lower-income countries overcame unique and significant challenges. It also uncovers heartfelt human stories from the frontline, many of which were captured by an extensive network of photojournalists who witnessed the world’s largest public health response firsthand.